Professional Experience

 

Lead UX Architect | GoDaddy.com - Remote | 2014–Present

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• Lead UX strategist for major web experiences from homepage to checkout, driving measurable improvements in usability and engagement

• Work in a fast, agile environment

• Create customer journey mapping, wireframes, A/B testing in a mobile-first environment, creating for all break-points

• Develop prototypes in Figma to show interactions

• Lead FigJams and ideation sessions

• Conduct interactive usability testing via UsabilityHub, UserTesting.com and Optimal Workshop to inform iterative design solutions

• Figma design system contributor, adding to the Figma component library and documentation

• Use AI tools to help solidify decisions and improve overall design process

• Collaborate with the development team to ensure all updates meet the design and UX requirements

• Coach and mentor design interns

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Lead UX Designer/Creative Team Manager | T-Mobile.com - Bellevue, WA | 2007-2014

• Built and led the internal web design and copywriting teams, managing cross-functional creative output

• Created design and copy-writing creative briefs for both internal and external partners

• Created and maintained the website’s style guide to ensure a cohesive brand experience across all digital touch-points

• Provided art direction to agencies, established design processes

• Directed full website redesigns, setting responsive standards across desktop, tablet, and mobile

• Responsible for new product launches, website enhancements, promotions and setting QA standards

• Very hands-on, creating customer journeys, user flows, wireframes, and visual designs in Figma, Sketch, Invision, and Adobe Suite

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Senior Interactive Web Designer | NeimanMarcus.com - Irving, TX | 2002-2007

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• Created some of Neiman Marcus’ vendor shopping sites and web related marketing materials

• Vendor sites included JuicyCouture.com, Zegna.com, ElieTahari.com, David Yurman.com, Ferragamo.com, and InCircle.com

• Created user flows and wireframes for the vendor shopping sites

• Designed and developed 100+ page web site in HTML, CSS, and JavaScript for InCircle.com.

• Completely redesigned web site each year, for three years in a row

• Created templates and design standards to be followed by other designers

• Worked with Marketing Director to create marketing related materials in both in HTML and Flash

• Extensive experience manipulated and re-touched photography in Photoshop

• Proactively monitored industry trends and developed innovative creative solutions to raise graphic standards and improve processes within department

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Creative Manager/Lead Designer | Disney Internet Group - Hollywood, CA | 1998–2002

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ABC.com

• Created concepts, specs, and complete graphic designs on many of ABC.com's primetime and daytime web sites to include Spin City, The Geena Davis Show, Oscar.com, Once & Again, The Beast, Gideon's Crossing, Making The Band, and others

• Designed concepts for site designs that were presented to Executive Management and Producers

• Designed templates to be used on primetime show sites and by other designers

• Managed the creative process and schedules for pilot show web sites, which included coordinating

• with Producers, Integrators, Art Director, and other designers

• Managed designer who helped to maintain each primetime show web site

• Designed Flash and gif. animated banner ads, stand-alone Flash movies, icons, email newsletters

and original static graphics

• Created storyboards used to present Flash animations

 

Disney.com

• Managed a team of designers that created the assets for Disney Online’s top level pages

• Also managed the work stream for 13 Production Artists that created all promotional areas on the

  site. Ensured that all assets were delivered on time, met tight brand and spec standards, and that

  all creative elements were cohesive

• Executed the Disney.com home page and top-level pages re-design initiative each year, for three

  years in a row. Both in Flash and static HTML

• Created templates for each Flash and static promotional asset to be used by other designers

• Provided artistic concepts and set styles for various projects for the Creative Director

• Solved technical problems and devised solutions and leadership in training various team members

  in Flash, HTML and other creative programming

• Developed an Artist Development Consortium to help arrange training seminars, workshops and

  field trips for all designers throughout Disney Online

• Created original illustrations, Flash and static banners ads and icons, stand-alone Flash animations

  as well as complete web pages designed in both Flash and static images for non-Flash users

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Education

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• UCLA Extension | Web Design

• Santa Rosa College | Major, Applied Graphics – Minor, Marketing

• Multiple Manager Training Courses | T-Mobile

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Awards & Recognition

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• Received 12 letters of recognition and appreciation from team members and internal partners for various project and over-all job performance

• Nominated by Manager for T-Mobile’s most prestigious PEAK Achievement Award

• Received two Certificates Of Excellence for outstanding performance and contribution, an award voted on by peers and team members

• Received T-Mobile Strength Award

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